What we do
Data, technology and specialist services across Europe.
What DNA members can help with
Identity, KYC, KYB and age
Know who you are dealing with.
Identity and onboarding requirements differ by market. Available data sources, verification methods, business registers, identity providers and regulatory expectations vary between countries.
DNA members provide the data, checks and technology needed to establish who a customer or business is, verify the information they provide and support onboarding throughout the customer relationship.
Capability includes
- KYC
- KYB
- Identity verification
- Identity matching
- Customer onboarding
- Identity data
- Business verification
- Document verification
- Age verification
- Age assurance
- Biometric verification
- PEP and sanctions screening
- Adverse media screening
- Customer matching
- Business matching
- Market-specific identity sources
- National identity verification
- Identity APIs
- Verification workflows
- Customer re-verification
- Ongoing identity monitoring
Members can provide the underlying identity and business data, verification services and technology needed to build onboarding, KYC and KYB processes around the requirements of individual markets.
Where appropriate, identity can also be monitored beyond onboarding as customer details, risk signals and circumstances change.
Identity and business data
In market
KYC and KYB
Service
Document and age verification
Service
Technology and monitoring
Portable
Combined for
One onboarding decision, kept current
Assembled from the sources and technology that fit the market.
Verification and risk
Better signals before bad data is trusted.
A customer record can be complete and still be false, unreachable or risky. Members provide the checks and signals needed to decide whether to accept it, reject it, investigate it or treat it differently.
Capability includes
- Phone verification
- Email verification
- Address verification
- Age verification
- SIM swap checks
- Mobile network intelligence
- Contactability checks
- Fraud signals
- Risk scoring
- Identity signals
- Customer-data validation
- IP and device signals
- Data-quality signals
- Payment and account verification
- Decisioning signals
Used to support
- Onboarding
- Fraud prevention
- Lead generation
- Customer acquisition
- CRM hygiene
- Customer-data management
- Compliance
- Risk decisioning
Customer acquisition and activation
Find the right customers. Reach them in the right market.
Customer acquisition is one of the areas where market knowledge matters most. Publishers, datasets, audiences, channels, consent expectations, commercial models and customer behaviour differ significantly from one country to another.
DNA members support both acquiring new customers and activating existing audiences using the data, channels, technology and local knowledge available within each market.
Members provide
- Lead generation
- Affiliate marketing
- Prospect data
- Audience data
- Audience targeting
- Data-led campaigns
- Local publishers
- Acquisition partners
- Campaign management
- CRM activation
- Marketing automation
- Email marketing
- SMS
- Direct mail
- Multichannel campaigns
- Customer retention
- Lifecycle marketing
- Lead validation
- Lead qualification
- Suppression
- Consent
- Campaign measurement
- Local market expertise
- 01In-market data and audiences
- 02Acquisition
- 03Verification
- 04Activation
- 05Lead and customer management
Customers acquired and activated
The technology behind the campaigns
Acquisition technology from within the network
- Landing-page technology
- Lead capture
- Lead validation
- Fraud detection
- Routing
- Distribution
- Supplier management
- Caps and conditions
- Lead deduplication
- Campaign reporting
- Performance management
- Lead-management platforms
- Marketing automation
- CRM integration
- Campaign orchestration
- Audience activation
A brand can combine genuine in-market acquisition capability with proven technology, data and activation expertise rather than rebuilding the whole operating model in every country.
Data quality
Make customer data more accurate and more useful.
Customer data loses value when it is incomplete, duplicated, inaccurate, outdated or inconsistent.
And even accurate data changes. People move, businesses change, contact details stop working and customer circumstances evolve.
DNA members provide specialist data, services and technology to validate, improve and maintain data before it is relied upon for marketing, onboarding, analytics or operational decisions.
Capability includes
- Cleansing
- Deduplication
- Matching
- Address validation
- Phone validation
- Email validation
- Data normalisation
- Enrichment
- Customer matching
- Scoring
- Decisioning
- Reference-data matching
- Data processing
- Record consolidation
- Data maintenance
- Change detection
- Mover identification
- Deceased screening
- Lifecycle data updates
- Continuous validation
- Geocoding
- Geolocation
Applied to
- Individual records
- CRM databases
- Customer files
- Prospect data
- Acquired leads
- Pan-European datasets
- Ongoing real-time data flows
Specialist data and intelligence
Access data that is difficult to source from outside the market.
Some of the most valuable data is inherently in market. It comes from a specialist provider, a unique dataset, established market relationships or years of operating within a particular sector or country.
This matters most when entering a market where the strongest sources are not obvious to an international buyer. DNA members already understand the data available, how it can be used and where the strongest sources sit.
These are businesses that license and provide the data itself, not only advice about where to find it.
Data available through members
- Consumer data
- Business data
- Prospect data
- Audience data
- Sector-specific datasets
- Identity data
- Acquisition data
- Market-specific reference data
- Socio-demographic data
- Behavioural data
- Lifestyle data
- Geospatial data
- Location data
- Property and real-estate intelligence
- Business and financial intelligence
- Digital-footprint data
- Points of interest
- Life-event data
- Customer intelligence
- Market intelligence
- Specialist research
- Niche datasets
- Enrichment data
Analytics and insight
Turn customer data into something you can act on.
Holding more data does not automatically mean understanding customers better.
DNA members combine data, analytics and market knowledge to identify patterns, segment customers, build predictive models and turn customer information into decisions that can be used in acquisition, retention, risk and customer strategy.
- 01Data
- 02Analysis
- 03Segments and models
- 04Decision
Decisions you can act on
Capability includes
- Customer analytics
- Segmentation
- Customer profiling
- Audience profiling
- Predictive modelling
- Propensity modelling
- Scoring
- Customer value modelling
- Lifetime value
- Forecasting
- Market analysis
- Geospatial analysis
- Location intelligence
- Audience modelling
- Data visualisation
- Business intelligence
- Customer insight
- Campaign analysis
- Performance analysis
Applied to
- Customer acquisition
- Audience selection
- Campaign targeting
- Retention
- Cross-sell and upsell
- Risk
- Market planning
- Location decisions
- Customer strategy
Technology
Proven technology can move across markets.
Members have built specialist platforms, APIs and technology that can be licensed, integrated and deployed across European markets.
Verification, identity, analytics, lead management, acquisition, fraud, enrichment and data-processing technology built in one market can often work across many others.
Where local data, suppliers or market knowledge are also required, those can come from other specialist businesses within the network.
Platforms and technology across the network
- Verification platforms
- KYC technology
- KYB technology
- Identity technology
- Age verification
- SIM swap services
- Mobile intelligence
- Fraud technology
- Analytics platforms
- Modelling and scoring technology
- Lead-management platforms
- Lead-routing technology
- Marketing automation
- Campaign technology
- Data-processing platforms
- APIs
- Enrichment technology
- Validation technology
- Customer-data infrastructure
- Decisioning
- Workflow tools
- Specialist data software
Compliance and local knowledge
The practical reality changes from market to market.
European data regulation shares common foundations, but how customer data is sourced, used, verified, marketed and managed still differs between countries.
Members apply this knowledge every day in the markets in which they operate, from consent and suppression to data sourcing, acquisition practices and local supplier relationships.
In-market expertise covers
- Consent
- Privacy
- Marketing permissions
- Suppression
- Responsible data use
- Regulatory interpretation
- Local data availability
- Local suppliers
- Acquisition practices
- Commercial conventions
- Customer behaviour
- Language and culture
- Market-entry considerations
Combined capability
Several specialists can sit behind one solution.
Customer acquisition and activation
- Prospect data
- Audience selection
- Lead generation
- Affiliate partners
- Consent
- Verification
- Fraud
- Suppression
- Routing
- Lead management
- CRM activation
- Campaign measurement
The acquisition capability may be local, while verification, analytics, activation and lead-management technology can come from elsewhere within DNA.
Identity and onboarding
- Identity data
- Business data
- KYC / KYB
- Document verification
- Age verification
- Address verification
- SIM swap
- Mobile intelligence
- Fraud
- Screening
- Decisioning
- Ongoing monitoring
The underlying data and identity sources may differ by country, while the technology and workflow can often operate more widely.
Customer data
- Validation
- Cleansing
- Matching
- Deduplication
- Enrichment
- Reference data
- Change detection
- Suppression
- Analytics
- Segmentation
- Scoring
- Processing
This can support a single customer database or data spanning several European markets, from initial validation through to ongoing maintenance, analysis and decisioning.
The work is delivered by the specialist member businesses in the areas where each is strongest.
Have a data requirement in Europe?
Tell us what you are looking for and the markets involved. We can identify the relevant data, technology, analytics and specialist capability within the network.