DNA membership
A network worth being part of.
DNA brings together established specialist data businesses across Europe.
Members gain trusted access to complementary data, technology, services and market expertise, while making their own capability available to the rest of the network.
Selective membership. Independent businesses. Commercial value.
Why DNA
Built around trusted specialists.
DNA brings together established specialist businesses that clients and other members can work with confidently across Europe.
For companies looking for data, technology or specialist expertise in markets they may not know, DNA provides a trusted place to start.
Members know the businesses within the network, understand where they are strong and can introduce them with confidence when a requirement falls outside their own capability.
That creates better solutions for clients and, naturally, commercial opportunities for the businesses involved.
DNA is not networking for networking's sake.
It is a network built around credible specialists doing good work together.
01
Extend your capability
Offer more without building everything yourself.
No specialist business can offer everything.
DNA gives members access to complementary data, technology, services and expertise across the network.
A data provider can add verification. An acquisition business can use lead-management technology. A technology company can access local market data. A verification provider can combine its platform with identity data from another member.
Members can use that capability directly or bring it into client requirements where it strengthens the proposition.
02
Bring each other into opportunities
Your capability becomes available to the network too.
Other DNA members understand what you do and recognise requirements where your capability fits.
Where there is a genuine match, members can introduce one another to clients, prospects and commercial opportunities.
These are informed introductions between businesses that know and trust one another, not distributed leads or guaranteed referrals.
Where an introduction becomes commercial, the members involved can agree referral fees, revenue share or another structure directly between themselves. DNA does not prescribe the arrangement.
You gain access to their capability
- Data
- Technology
- Verification
- Acquisition
- Analytics
- Identity
- Market expertise
They gain access to yours
Every member expands what the other members can offer.
Member-to-member terms
Members can also agree preferred pricing, wholesale arrangements and other commercial terms directly between themselves.
03
Build propositions together
Some opportunities need more than one specialist.
DNA members can combine complementary data, technology, services and local capability into broader propositions and unified products.
Customer acquisition
Lead generation
Verification
Lead-management technology
Combined for
A stronger customer acquisition proposition
Identity and onboarding
Identity data
KYC technology
Age verification
Fraud and risk
Combined for
A broader onboarding proposition
Customer intelligence
Specialist market data
Enrichment
Analytics
Combined for
A stronger customer intelligence proposition
Market entry
Technology platform
Local data
Local market relationships
Combined for
A route into another European market
Each company remains independent and specialist.
Members work together only where there is a genuine commercial reason to do so.
04
European knowledge and relationships
Know who to ask.
DNA gives members access to people already operating across European markets.
Members share practical knowledge covering areas such as:
- Data availability
- Local suppliers
- Regulation
- Acquisition channels
- Customer behaviour
- Commercial practices
- Technology
- Potential partners
- Market changes
That gives members a trusted starting point when a client asks about another country, when assessing a supplier, exploring market entry or taking their own capability into another European market.
Selective membership
We need to trust the businesses we introduce.
DNA does not aim to have hundreds of members.
The value of the network comes from having the right businesses around the table.
Members introduce one another to clients, incorporate other members' services into their own propositions and put their own reputations behind recommendations.
That only works when the businesses involved can have confidence in one another.
A member should be a business we would be comfortable introducing to our own clients.
Established
A credible operating history, real customers and a strong reputation.
Expert
Genuine depth in a market, dataset, technology or specialist discipline.
Referenceable
Clients, partners or industry peers able to stand behind the business.
Responsible
A serious approach to data, privacy, compliance and professional conduct.
Relevant
Capability, technology, data, knowledge or market access that strengthens the network.
Contributive
A willingness to share knowledge, make useful introductions and participate in the network.
Membership is selective because the commercial value of DNA depends on the quality of the businesses within it.
Read the DNA StandardThe relationships
Trust is easier when people actually know each other.
DNA members stay in regular contact through member calls, direct conversations and the commercial opportunities they work on together.
Members meet in person at least once each year, including through DNA events and gatherings.
Regular contact means members understand each other's businesses, capabilities and people. It makes introductions, advice and commercial collaboration much easier.
European membership
We know where we want to strengthen the network.
DNA is building the network selectively across European markets and specialist capabilities.
In markets where we do not yet have the right member, we are looking for established businesses with strong local capability, relationships and market knowledge.
We are also looking for specialist capabilities that strengthen what the network can offer.
We are not trying to fill a map. We are trying to find the right business in each market.
Membership
Could your business strengthen DNA?
If you run an established specialist data business with a strong reputation and something valuable to bring to the network, introduce your company.
We are particularly looking for strong businesses in markets and specialist areas where DNA wants greater representation.
An introduction starts the conversation. Membership is selective.
Membership enquiry
Introduce your company.
Tell us enough to understand your business, what makes it distinctive and why it could strengthen the network.
You will be taken to the contact form with membership already selected.
Common questions